Gamepass & developer product profit calculator
Plug in a price, how many sales you expect per day, and over what period. The calculator rolls the 30% marketplace fee into the math and shows take-home Robux + DevEx USD.
How gamepasses and dev products convert to revenue
Roblox gamepasses are one-time purchases per user — buy it once, keep it forever in that game. They're a core piece of the Roblox creator economy. Developer products are consumables — usually currency packs, boosts, or one-shot revivals that can be bought repeatedly. Both flow through the same 30% marketplace fee before money lands in your account.
Revenue planning gets useful when you stop thinking in raw sale prices and start thinking in take per active player. A 99 Robux gamepass bought by 1 in 100 players is worth more total revenue than a 999 Robux pass bought by 1 in 5,000. This calculator lets you sketch different price-and-volume combinations quickly to see which feels right.
Two habits keep the projections honest. First, the sales-per-day figure should be one you have measured over at least a normal week, not sampled on launch day — update traffic spikes and decays within about two days, and a 30-day extrapolation taken at the peak will overshoot badly. Second, model everything at list price; the section below explains why subscriber discounts don't change that.
Roblox Plus discounts are not your problem
Since Roblox Plus launched in April 2026, part of your audience buys passes at a member discount — 10% off in their first two subscribed months, 20% from the third consecutive month. The natural fear is that the discount comes out of creator revenue. It doesn't. Roblox's creator documentation states that when a Plus member buys at a discount, you earn the same amount per purchase as from a non-subscriber: the member pays the reduced price, you are paid on the full list price, and Roblox funds the gap (re-checked August 2026). A 100-Robux pass bought by a Plus member for 80 still books you 100 gross and 70 net. For this calculator that means one thing — enter list prices and ignore subscriber mix entirely. The only exclusion worth knowing: items priced above 1,000,000 Robux carry no Plus discount at all.
When to use it
- Pricing a gamepass before launch.
- Estimating monthly revenue from current sales to plan ad spend.
- Sharing a "what would it take to hit $X / month" scenario with a co-developer.
Example
A 199 Robux gamepass at 10 sales / day over 30 days = 59,700 Robux gross. After the 30% fee, that's 41,790 Robux. At the DevEx rate, that's about $159. To clear $500 / month you'd need to roughly triple sales, raise the price, or both.
The developer-product version of the same math: a 250 Robux currency pack selling 25 times a day for 30 days grosses 187,500 Robux. The fee takes 56,250, leaving 131,250 — about $498.75 at the standard DevEx rate of $0.0038 per Robux (the rate for Robux earned since September 2025; older balances cash out at the legacy $0.0035). Before you count that as money, two eligibility details: DevEx requires a minimum of 30,000 earned Robux to cash out at all, and your account has to clear the program's verification requirements. Below the threshold, the USD column is a projection, not a balance — the full DevEx arithmetic is worth reading before you promise anyone dollars.
FAQ
Does this match the data Roblox shows in the Developer Hub?
Developer Hub revenue charts show post-fee Robux already. This calculator does the same math so the numbers should line up.
Why use DevEx for the USD column instead of purchase rate?
Because developer revenue is what gets cashed out. The DevEx rate is the rate that actually applies to that Robux.
Does the Roblox Plus member discount reduce my revenue?
No. Per Roblox's creator documentation, the 10-20% Plus discount is funded by Roblox: the buyer pays less, but you are paid on the full list price, so your per-sale revenue matches a non-subscriber purchase (checked August 2026). Price and project at list.